Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.

G/O Media chief Jim Spanfeller announced the move in a memo to staff, calling it an “excruciating” decision.

  • AutoTL;DR@lemmings.worldB
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    8 months ago

    This is the best summary I could come up with:


    Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.

    Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.

    Mr Spanfeller said he had hoped G/O - which also publishes sites such as The Onion, Jalopnik and Gizmodo - would be able to steer through “dark times” in the industry, but “could hold out no longer”.

    In 2020, a union representing writers at G/O called on the firm’s private equity owners to replace Mr Spanfeller, saying that traffic to its sites had fallen under his leadership, according to a Wall Street Journal report at the time.

    “This callous layoff has everything to do with G/O Media’s ineffectual management and nothing to do with the talent of our fellow workers, who should still be here with us,” said Writers Guild of America East members at The Onion, which was also affected by the job cuts.

    “A well-run company would have moved away from an advertising model, but instead they are shuttering the brand entirely because of their strategic and commercial ineptitude,” the union said.


    The original article contains 556 words, the summary contains 192 words. Saved 65%. I’m a bot and I’m open source!

  • PrivateNoob@sopuli.xyz
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    8 months ago

    Never heard of it. Is it the good type of feminist media or the awful type (ex: Buzzfeed)?

    • V17@kbin.social
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      8 months ago

      Imo it’s the latter. It didn’t start that way, but in the last decade they gradually shifted to being simply inflammatory on purpose because that brings clicks, and on top of that they regularly did dumb shit like complain about sexualization and male gaze one week (often, though not always, legitimately, but mostly it was literally just complaining without any further insight, which I personally don’t care bout) and next week publish an article with photos of top male bulges in some sport that, apart from the gender being swapped, was literally worse than what they complained about with regards to sexualizing women.

      Personally I say good riddance, but I’m biased by a deep dislike for people who use identity politics to create divisive clickbait.

    • notthebees@reddthat.com
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      8 months ago

      Somewhere in between. It doesn’t deserve to be shut down though.

      Kinja blogs as a whole have been going down in quality ever since spanfeller took over. (I go on jalopnik and gizmodo a lot).