The new CEO of the company formerly known as Twitter says she’s spent much of the past eight weeks trying to get big brands back to advertising on the social media platform that’s been in upheaval since it was bought last year by Elon Musk.

NEW YORK (AP) — The new CEO of the company formerly known as Twitter says she’s spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that’s been in upheaval since it was bought last year by Elon Musk.

    • mishimaenjoyer@kbin.social
      5·
      11 months ago

      i was on twitter from 2008 onwards and always opposed the dorsey way of running the platform but at least i knew what i was dealing with. personally, i don’t care about musk but the announcement of him and his wef-mistress to turn twitter into some kind of westernized wechat made me leave the platform for good.

        • TwilightVulpine@kbin.social
          6·
          11 months ago

          Is that even working when it’s transparently obvious all stupid ideas are coming from Elon Musk because he won’t shut up about it?

          • Sinnerman@kbin.social
            7·
            11 months ago

            According to the article, Musk is the ideas guy and it’s her job to implement them. So when Twitter fails, he’ll say the ideas were great, it was an execution problem.

            She probably figures at her next job interview she’ll say it was a no win situation, but at least she accomplished (something).

            Also, “research has indicated that women and other minorities view risky job offers as the only chance they are likely to get” -Wikipedia

            • TwilightVulpine@kbin.social
              5·
              11 months ago

              That makes sense, but what I mean is that everyone but his most drooling sycophants can tell he is the problem, and I doubt that his backers or the investors at Tesla and SpaceX will be fooled by this charade.

              Sure he can fire her as a symbolic gesture, but that won’t make any difference as far as trust in Twitter’s leadership goes.

          • southsamurai@sh.itjust.works
            4·
            11 months ago

            It won’t fool anyone, I don’t think. But nobody that matters is going to care to begin with. She’ll get sacrificed publicly in an attempt to give deniability. That’s all musk cares about. Someone he can keep saying was the problem.

  • Madison_rogue@kbin.socialOP
    2·
    11 months ago

    Yaccarino suggested that part of the difficulty is that some big advertisers might not have known who to talk to because the company has slashed its staff from about 8,000 workers to 1,500 since Musk’s takeover.

    M’kay, if that’s what you tell yourself to help you sleep at night, Linda.