Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.

  • Einar@lemm.ee
    link
    fedilink
    English
    arrow-up
    11
    ·
    edit-2
    1 year ago

    It depends a bit. Some businesses actually need decent ratings to get going. Podcasts, AirBnB hosts, Indie developers, etc. Large corporations surely don’t need my rating. So I use discretion.

    • andallthat@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      I’m assuming by “need my rating” you mean “need to be rated positively” (and not “need my honest feedback so they can improve their product”).

      If so, I do that too, but I think the article has a point that a 5* review can now be more like a vote of “I wish more people bought this/supported this company” than “this product is really top notch”. This is much more useful to companies than it is to other buyers.

      • Moobythegoldensock@lemm.ee
        link
        fedilink
        English
        arrow-up
        9
        ·
        1 year ago

        Nowadays, a 5* means “This employee did ok” and a 4 or lower means, “They’re the worst employee in the history of the universe.”

        Source: Work in an industry that uses this stupid system.

        • QuarterSwede@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          ·
          1 year ago

          Funnily enough, when ratings were 1-10 people more accurately gave their feelings about an experience. 1-5 started being used to simplify reviews but it really didn’t. It just made them all useless.

              • Moobythegoldensock@lemm.ee
                link
                fedilink
                English
                arrow-up
                3
                ·
                1 year ago

                Nah, most businesses are using the top box score. 9-10 gets 1 point, any other score gets 0 points. Then they add up all the 1s and take it as a percentage of the total. If your percentage isn’t high enough, you get your pay deducted or fired.

                8 and 1 count exactly the same: 0 points.

        • naught@sh.itjust.works
          link
          fedilink
          English
          arrow-up
          1
          ·
          1 year ago

          I had a product arrive from etsy fairly cheaply packaged and partially nonfunctional until I took it apart and reassembled it. 5 stars for the indie seller tho