UK-based developer Jagex has said players will never encounter content created using AI within its games.

Speaking to GamesIndustry.biz, the company’s SVP of product, James Dobrowski, said that it has a “pretty hard line stance” on the matter, saying that it does not want to be using the tech to “drive creativity”.

The executive did say that Jagex is open to using AI, but in areas that players will not see, such as tasks like “tooling efficiency”.

“We’ve got a pretty hard line stance with the team, which is a commitment that no generative AI will ever be present in any asset that a player can touch, hear or feel. There will be no generative AI in the game that they experience,” Dobrowski said.

“Where we are open to the use of AI is in things like tooling efficiency; how do we make the way we work more efficient in order to make our staff’s lives easier and allow us to produce better content. But we do not want to be using AI to drive creativity.”