If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...
Falling short of growth means their going to take aggressive action.
This is typical traded-company bullshit. You have to reach quarterly projections. Even if you’re in the black, if you don’t reach the projection the shareholders will react accordingly.
So, to avoid missing their next quarter, they will enshittify to meet shareholder demands. And it may work, for a while. But it will continually drain their userbase to nothing.