Part of me thinks there may be, but the way you sometimes see them used interchangeably also makes me think that consumer has taken on much of the same meaning as customer. Maybe depends on from which context you’re speaking, i.e. out/in business?
Part of me thinks there may be, but the way you sometimes see them used interchangeably also makes me think that consumer has taken on much of the same meaning as customer. Maybe depends on from which context you’re speaking, i.e. out/in business?
Imagine the flow of goods as a tree: the suppliers of raw materials are the base, manufacturers are the main branches, wholesalers and distributors are the smaller branches, retailers are the twigs, and consumers are the leaves at the end.
Every node is a customer of the previous node, but only the last customers are consumers.