Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?
It would be fine if they only loaded a partial page so that it will render in my browser quicker.
However, what usually happens is that the entire page loads, then an overlay pops up to get me to register or pay, or whatever.
Being a web developer, it’s not hard for me to inspect the page and remove the overlay so I can read everything, but it is an annoyance.