The pivot-to-video strategy, which has been attempted and failed at by countless content companies, has its own Wikipedia page.
The pivot-to-video strategy, which has been attempted and failed at by countless content companies, has its own Wikipedia page.
As someone who never really used Twitter, I find this to be kinda sad. Everything is shifting to video, and I hate it lol.
Like, what is wrong with reading something? Is it really that hard?
That being said, on the list of stupid ideas Musk has implemented since he bought Twitter this actually seems to be inline with what the rest of the (social media) industry seems to be pushing. TikTok is obviously the first one that comes to mind, but Instagram and Snapchat have been pushing videos for years, too. Even Reddit started promoting a videos over text-based threads - it’s a pain in the ass to get to the comments on a video post with their official app!
I’ll keep my fingers-crossed that lemmy & kbin are able to sustain themselves, because right now its one of the only places where text-based forums are not being pushed off to the side.
Videos are easier to add advertising to
Half of US adults cannot read a book written at an 8th grade level.
Video is easier and faster for most people, as much as I dislike it. It’s a way for a clueless board of MBAs to circumvent the “literacy” problem of more widespread adoption of their service. Lowest-common-denominator corner-shaving ruins everything, as usual.