• jarfil@beehaw.org
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    4 months ago

    The overall data flow works the same, but Google has its own ad network, Google Ads.

    Analytics showcases to any webmaster what are Google’s data gathering capabilities, Trends showcases comparative segmenting capabilities, while Ads, GA360, and Google Cloud, are what they try to sell.

    Google doesn’t publish website statistics, because they don’t want to sell a tool that would enable website owners to shop around for different ad networks.