Anyone can create an AI character based on their interests, and creators can build an AI extension of themselves. Start chatting with these AIs in Instagram, Messenger, and WhatsApp.
Best I can interpret is it’s two separate products: One is a virtual person for “creators” to generate: it impersonates them, writes messages to fans on their behalf, and tricks their “audience” into believing it’s the real thing, and the second is a virtual friend that you can create and then have a parasocial relationship with.
Thanks @ryandrake from HN: