LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n
69% of the world population doesn’t use ad blockers. Google made their billions from people clicking on ads.
Not only are we technical folks (only 5% of the population not their target audience, it seems most people don’t care enough about ads to ever try to stop them… at all.
69% of the world population doesn’t use ad blockers. Google made their billions from people clicking on ads.
Not only are we technical folks (only 5% of the population not their target audience, it seems most people don’t care enough about ads to ever try to stop them… at all.
So 31% uses ad blocking.
That’s about 1/3. Pretty impressive actually.