Thinking about any unintended consequences is always good. I also agree that a ‘rug pull’ in general terms is not a good thing, however; since we are talking about the privacy of the consumer and turning said privacy into a consumer right, I don’t think there will be a lot of negative consequences. The companies are going to complain but they do that no matter what.
Personally I think, any company that solely relies on selling user data as revenue stream deserves to go down.
You could try and bridge it with the steam link app.