It’s a really interesting test of how much conventional campaigning and turnout strategies really matter nowadays.
Quite a bit of what we do is because “we’ve always done it this way,” and there’s surprisingly little data on what actually makes a difference in an election at this level where both of the candidates are universally known.
It shouldn’t mean lower prices; deflation is bad, we just want a low rate of inflation. What we do want is for wages to outpace that, and for the past couple of years, they have for people at the lower end of the scale (which is also good)