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![](https://beehaw.org/pictrs/image/c0e83ceb-b7e5-41b4-9b76-bfd152dd8d00.png)
Interesting, it was a variation of embrace, extend, extinguish, without the extend part.
In a way, I think it happened to the entire internet. Look at browsers today, web development (that one might be controversial, but I think big techs somewhat forced bloated frameworks to be the standard way to create websites), video streaming, etc.
Do you know if ecosia is still using google under the hoods?