They also went on to work for fossil fuel companies to use what they learned lying to the public about cancer and cigarette connection and used it for climate issues. One example was called I.C.E. who bought ads in magazines that showed a chicken holding a snowball and saying some crap like “global warming yet we had snow in July in …” They had their memos leaked and you can read them all describing how they need to target groups especially men aged 40+ because they are easy to persuade. They thought so little of the people who ate up their gimmicks