For sure. Since no one was hurt (so far), I think we are allowed to have a laugh.
Maybe it was deliberate? There’s no such thing as bad PR, I bet when Bluebridge hit the media they got a bunch of new bookings, Interislander just wanted to cash in too.
Do you really think people will read about a ship crashing into a wharf, and a bunch of sailings being cancelled as a result, and go “let’s book a sailing on them”?
If their competition is just trucking along, and Interislander is breaking down and running into things all the time, I’d go with the option that will actually get me across the strait reliably. The only reason Interislander isn’t losing business is because Bluebridge are only slightly better.
Bear in mind, Interislander makes 3-4 return journeys across the strait per day, Bluebridge is similar. They’re bound to get it wrong eventually.
For sure. Since no one was hurt (so far), I think we are allowed to have a laugh.
Maybe it was deliberate? There’s no such thing as bad PR, I bet when Bluebridge hit the media they got a bunch of new bookings, Interislander just wanted to cash in too.
Do you really think people will read about a ship crashing into a wharf, and a bunch of sailings being cancelled as a result, and go “let’s book a sailing on them”?
There very much is such a thing as bad PR.
An incident like this wouldn’t put me off sailing with them. Like you said, they do so many that things like this are almost expected.
If their competition is just trucking along, and Interislander is breaking down and running into things all the time, I’d go with the option that will actually get me across the strait reliably. The only reason Interislander isn’t losing business is because Bluebridge are only slightly better.
I think the vast majority of people will be looking at two things:
I’d guess very few people look further than those two things.