MoffettNathanson estimates that US pay-TV lost a total of about 900,000 subs in Q3 2023 – a worst-ever third quarter for the industry. That poor result left US pay-TV shrinking at a record pace of 7.3%.
US pay-TV subscriber base eroding at record pace::undefined
Why would I pay $120-140 for cable every month and be forced to watch tons of ads when. I can pay <$20 for Hulu or NFLX a month and watch none?
Give it time, forced advertising is inevitable.
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Because of every asshole I’ve seen say things like “it’s only a couple ads, I don’t mind that. Get over yourself.”