Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?
I definitely scroll for web pages, but my ebook reader apps all give the option to do scrolling and I can’t stand anything but pages for a book, so I get it.
(I do do most of my reading on eInk, so obviously scrolling wouldn’t work there. But I don’t do it exclusively. I read some on my phone and iPad as well and scrolling books feels awful.)