This works because almost all the US uses first-past-the-post elections for the Presidential general election. So you get outcomes like this:
Scenario 1:
Biden: 10 votes
Trump: 9 votes
Kennedy/Stein/West: 0 votes
Biden wins the state
Scenario 2:
Biden: 9 votes
Trump: 9 votes
Kennedy/Stein/West: 1 vote
Tied vote, decided by game of chance/lawsuit
Scenario 3:
Biden: 8 votes
Trump: 9 votes
Kennedy/Stein/West: 2 votes
Trump wins the state
This is why you see huge financial support from Republican billionaires for third party candidates who have no chance of winning.
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