Donald Trump is the majority shareholder in Trump Media, which owns the Truth Social app. DJT shares fell 20% last week ahead of his New York hush money trial.
  • hannes3120@feddit.de
    27·
    1 year ago

    Twitter is showing me that no matter how big and relevant a network is the big companies care more about not advertising next to Nazis than about advertising in a popular space.

    I’m hopeful that it’ll stay that way and the only ones advertising there will be those that are already supporting trump and that it’ll only cost them money by people boycotting their products.

    Even if he wins the presidency he’s for sure not winning the popular vote and also for sure not winning the reasons most interesting for advertisers. Not sure that bet is going to hold up well in the end

    • thisorthatorwhatever@lemmy.world
      10·
      1 year ago

      To add to this, Truth Social is mainly political, it’s not a space companies find interesting to advertise. Women purchase things for the house so they control the purse strings of a household, the next major purchases are teens. These are the realms of TikTok and Youtube shorts. Older demographics don’t buy much, are stuck in their habits.