Except that it isn’t.

The Spinoff is a New Zealand online magazine and news website that was founded in 2014. It is known for current affairs coverage, political and social analysis, and cultural commentary.

https://en.wikipedia.org/wiki/The_Spinoff

Founded in 2014, The Spinoff has grown to become Aotearoa’s most innovative independent media organisation with a focus on vibrant, modern coverage of current affairs and pop culture.

Known as ‘the mid-shelf red wine of New Zealand journalism’, The Spinoff focuses on stories and issues that affect everyday New Zealanders across our core sections of pop culture, politics, Ātea, books and kai.

Ambitious, curious and always seeking multiple perspectives, we’ve built a trophy cabinet of prestigious journalistic awards, and continue to attract the country’s top creative talent.

https://thespinoff.co.nz/about-us