They just happen to be reaching a breaking point to you, because of how tendencies work, most people reach a breaking point at roughly the same time.
Analogous to this, think of how when you’re in a shitty relationship, you don’t break up for one red flag or another, eventually you reach a breaking point and decide to not deal with the bs anymore, but when you look back you realize you were in a sea of red flags and should’ve ended it a long time ago… Either that or you never reach your breaking point and just sink lower and lower and become more miserable. That’s about how it goes with most things in the consumer world. It’s a good thing that we reach these breaking points, otherwise things never improve.
Hyundai announced they’re not doing those stupid subscriptions, might be worth considering.
Edit: more like making it free to use as long as you’re the legal owlet owner of the car, still better than the other manufacturers